Jack Of All Trades is a craft fair based in Buffalo, NY that has been bringing the community together for over 7 years. The founders are committed to displaying work that provides an alternative to traditional art festivals.
By working closely with the Jack Craft Fair team, we crafted an entirely new brand identity and communication strategy. This marked the next chapter for the fair's life and stregthened their position in the field.
Through a typographic approach, playful animations and bold colorways play a key role in the identity. It not only defines Jack Craft Fair's welcoming voice, but allows room for the individual vendors works to shine for itself. To add warmth to the identity, the color palette is representative of the genuine optimism that organically exists within Buffalo, NY. Breweries, the Niagara Falls, and being right up along Lake Erie are informative of Buffalo culture. A hard-working and honest city located in the Rustbelt, we created a palette that works together to highlight the spirited and much-appreciated downtime activities throughout the city.