Jack Of All Trades is a craft fair based in Buffalo, NY that has been bringing the community together for over 7 years. The founders are committed to displaying work that provides an alternative to traditional art festivals.
By working closely with the Jack Craft Fair team, we crafted a new brand identity. This strengthened its position in a growing field.
A heavy typographic approach, playful animations, and bold colorways play a key role in the identity. It not only defines Jack Craft Fair's welcoming voice but allows room for the individual vendors' to shine through. The color palette was chosen to represent the genuine optimism that organically exists within Buffalo, NY. Breweries, Niagara Falls, and being right up along Lake Erie are informative of Buffalo culture. A hard-working and honest city located in the Rustbelt, we created a palette that works together to highlight the spirited and much-appreciated downtime activities throughout the city.
Identity made with Evan Pokrandt.
Jack Of All Trades is a craft fair based in Buffalo, NY that has been bringing the community together for over 7 years. The founders are committed to displaying work that provides an alternative to traditional art festivals.
By working closely with the Jack Craft Fair team, we crafted a new brand identity. This strengthened its position in a growing field.
A heavy typographic approach, playful animations, and bold colorways play a key role in the identity. It not only defines Jack Craft Fair's welcoming voice but allows room for the individual vendors' to shine through. The color palette was chosen to represent the genuine optimism that organically exists within Buffalo, NY. Breweries, Niagara Falls, and being right up along Lake Erie are informative of Buffalo culture. A hard-working and honest city located in the Rustbelt, we created a palette that works together to highlight the spirited and much-appreciated downtime activities throughout the city.
Identity made with Evan Pokrandt.